For artists and labels, the challenge surrounding a new electronic music release is not simply getting it online — it is getting it heard by the right people. That means DJs who can play it, radio presenters who can champion it, media outlets that can cover it and platforms that can introduce it to fresh listeners.

For 15 years, Promo Push has specialised in making those connections. Founded in 2011 and based in the UK, the company is now celebrating more than 4,000 promotional campaigns delivered across the international dance music industry.

A bespoke approach to every campaign

Promo Push works with artists, management agencies, major labels and independent labels, creating promotional strategies that are tailored to the individual release.

The company provides A-list and tastemaker DJ promotion, international radio promotion, online press campaigns, 1001Tracklists mix show promotion and third-party Spotify promotion.

These services can be delivered individually or combined into a full multi-channel strategy. Every campaign begins with the music: its genre, energy, intended audience, release date and long-term purpose are considered before the promotional plan is formed.

The goal is not simply to generate activity, but to build relevant activity that can give a release genuine momentum.

4,000 campaigns across the global electronic scene

More than 4,000 campaigns represents a significant body of work across the dance music world. Promo Push has worked with releases ranging from underground club records to major international singles, building experience across a wide variety of sounds, audiences and release strategies.

The company has worked on music from Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.

Promo Push has also partnered with labels including Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.

While the company has a track record with globally recognised names, it also continues to support emerging artists and independent labels. Its services are built to be flexible, helping new artists establish early support while offering established teams the scale required for more extensive campaigns.

DJ promotion across key dance music genres

DJ support remains one of the strongest forms of promotion in electronic music. A release that connects with the right selectors can grow through club play, festival performances, radio shows, DJ mixes and online tracklists.

Promo Push works with A-list and tastemaker DJs across House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass.

The company approaches each genre with its own network in mind. A deep House record may need to reach a different set of DJs from a high-energy Drum & Bass track, while a melodic Techno release can require its own balance of club, radio and media contacts.

This genre-specific targeting helps ensure that campaigns stay close to the musical identity of the release.

Radio and mix shows as discovery platforms

International radio continues to introduce electronic music to dedicated audiences around the world. From specialist underground programmes to major dance stations and online broadcasts, radio offers an important route for releases to develop beyond the initial launch.

Promo Push delivers radio promotion campaigns designed to connect tracks with suitable presenters, selectors and platforms. Its 1001Tracklists mix show promotion service can also help artists and labels gain exposure through recorded DJ sets and documented tracklist activity.

For a release campaign, this can create useful momentum and provide clear indicators of where a track is being played and supported.

Press campaigns and Spotify visibility

Online media gives artists an opportunity to build a broader narrative around their music. Promo Push’s press campaigns can support reviews, interviews, features and editorial coverage across electronic music outlets.

Third-party Spotify promotion can add another discovery channel, supporting streaming visibility alongside DJ, radio and media activity.

For artists and labels, the value of a multi-channel campaign is that each area can reinforce the others. DJ support can lead to tracklist visibility; radio plays can reach new listeners; press coverage can provide context; and Spotify placements can create additional discovery opportunities.

Weekly reporting across a four-week campaign

Every Promo Push campaign runs over four weeks, with detailed reporting supplied to clients every week.

Reports can include DJ and radio feedback, scores, information on who has listened to or reviewed the music, and details of contacts intending to support the release. Press features and Spotify placements secured during the campaign can also be included.

This provides a transparent view of campaign progress and gives clients practical material to use in press packs, label updates, social media content and future release planning.

15 years of relationships and results

Fifteen years in music marketing has allowed Promo Push to build a broad network across the electronic music industry. But its approach remains focused on quality over volume.

The company prioritises carefully selected contacts, personal communication and precision targeting. Its campaigns are designed to create relevant opportunities for every release, helping artists and labels avoid broad, unfocused promotion.

As electronic music continues to grow and the routes to discovery continue to evolve, this tailored approach remains central to Promo Push’s work.

Continuing the momentum

Marking 4,000 campaigns and 15 years in the industry is a notable point in Promo Push’s story, but the company remains focused on what comes next.

New artists will continue to emerge, labels will develop and platforms will evolve. Promo Push is continuing to expand its network and refine its services in response, while maintaining its commitment to bespoke, transparent and industry-led promotion.

From focused DJ promotion to full campaigns across radio, press, mix shows and Spotify, Promo Push continues to help electronic music releases reach the people who can take them further.

Connect with Promo Push

Website: Promo Push
Facebook: facebook.com/PromoPush
Instagram: @promopush_uk